Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test

THE NEWS

What happened

One month after President Trump signed an executive order mandating the rebranding of 'artificial intelligence' to 'Super Intelligence,' the article analyzes the adoption rate across government agencies, media outlets, and Big Tech. While some sectors like Meta and Elon Musk's companies are adapting, others including the Pentagon, FTC, and major tech giants like Microsoft and Amazon continue using the original term. The piece warns that this terminology shift risks turning a technical concept into a political loyalty test, potentially stifling open national conversation about AI safety and impact ahead of the midterm elections.

CONTEXT

Why it matters

One month after President Trump signed an executive order renaming 'artificial intelligence' to 'Super Intelligence,' the shift is far from universal. While Meta and Elon Musk's companies have adopted the new term, major players like Microsoft, Amazon, and the Pentagon continue using the original acronym. The article highlights that this rebranding risks turning a technical concept into a political loyalty test, potentially silencing open debate on AI safety and impact just as Americans are preparing for midterm elections.

AT A GLANCE

Key facts

• President Trump signed an executive order in September requiring government agencies to rebrand 'artificial intelligence' as 'Super Intelligence'.
• The White House stated the new term reflects that current systems 'amplify human ingenuity' rather than merely 'imitate' intelligence.
• Adoption is inconsistent: Meta and Elon Musk's companies use the new term, while Microsoft, Amazon, Alphabet, and the Pentagon largely stick with 'AI'.
• The Wall Street Journal and Newsmax have not adopted the mandatory terminology despite political alignment.
• Critics argue this rebranding turns vocabulary into a political loyalty test that could fracture public discourse on AI safety and ethics.